&Tradition

Seamlessly weaving Nordic tradition with modern innovation, &Tradition brings together reissued mid-century design classics with new contemporary pieces to bring the best of Danish design to the modern home. Founded in 2010 in Copenhagen, the brand has since created a network of creatives, nurturing relationships with their collaborators.

Their collections span from the 1930s to the present day, covering some of the most influential names in design history, such as Verner Panton, Arne Jacobsen and Viggo Boesen. Their reissued design classics such as the Flowerpot Lamp Collection and the Little Petra Chair Collection sit alongside modern pieces, designed by some of the most exciting and talented creatives of today. Each piece contributes to a wider narrative shaped by Scandinavian design principles, with an emphasis on everyday living.

&Tradition’s philosophy, that good design and living well go hand in hand, shapes everything they do. Their furniture collection, both indoor and outdoor, uses quality materials combined with function and comfort to create beautiful pieces that form the basis of everyday life. Their lighting designs are uplifting, creating gentle accents and characterful detail within a space. Their homeware is designed to bring joy to everyday living, creating objects that help to make a space special.

The brand’s aesthetic is rooted in a focus on natural elements and Danish design traditions. Traditional manufacturing techniques and familiar design sensibilities are paired with innovation to offer a collection that feels grounded yet distinctly contemporary. Projects around the world such as the Lille Petra Café and Petra Hotel showcase how the brand’s pieces come together in beautiful cohesion.

Why Choose &Tradition Design?

Choosing &Tradition means investing in timeless Danish design with an established heritage. The brand is recognised world-wide for their quality designs that elevate interiors and outdoor spaces. As a B Corp Certified company, their place sustainability and respect for the planet at the heart of their operations. Their unique collection seamlessly bridges the gap between mid-century classics and modern innovation, presenting an offering of pieces that will last and stay relevant for generations.

Explore more &Tradition

Browse our full &Tradition Collection here or shop &Tradition Lighting, Dining Furniture or Lounge Furniture.

Looking for outdoor furniture? Browse &Tradition Garden Furniture Collection.

Find out about design heritage of &Tradition’s reissue of the iconic Verner Panton Flowerpot Lamp.

Read more in our &Tradition Brand Focus.