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Brand Focus: Form & Refine

Form & Refine is more than just a Danish furniture brand—it’s a commitment to craftsmanship with an environmental conscience. Holloways of Ludlow have become key partners for Form & Refine, sharing design ideas and feedback to constantly help evolve and develop the product range.


Fully involved in every stage of the supply chain, the brand thoughtfully sources materials, designs, and produce furniture that champions ethical practices to deliver a positive social impact.

Aline collection from Form & Refine consisting of a bench, mirror and shoe rack
A Line Collection by Form & Refine

Founded in 2018 by Helle Herman Mortensen, Jonas Herman Pedersen, and Lasse Lund Lauridsen, Form & Refine was formed with a mission to create sustainable, ethically crafted furniture with timeless Nordic design.

Brand philosophy


While Form & Refine follow many Danish furniture brands in fusing Nordic design with sustainable practices, what sets them apart is their celebration of the purity of materials and local artisans.


Carefully selecting high-quality, pure materials like wood from Denmark’s Damsbo Forest and alpaca wool from Bolivia, they care about crafting products locally in the materials’ countries of origin to preserve traditions and honour legacies.

They take time to select the right local craftspeople to manufacture their products and work with small workshops and cooperatives to maintain local crafts and foster meaningful relationships, end to end.


The result is a production process that minimises carbon emissions, lessens environmental impact and supports local economies by providing income for surrounding communities.


Form & Refine furniture


At Holloways of Ludlow, we are proud to offer an extensive selection from Form & Refine. From Nordic-inspired armchairs and benches to coat stands and homeware, each piece exemplifies the brand’s dedication to sustainability, longevity and craftsmanship.

The A Line Storage Bench 111


This sleek and doubly functional bench presents utility, clean Nordic-inspired design and boasts a robust bench and foldable top to allow for ample storage inside.


Featuring premium and ethically sourced materials such as FSC®-certified solid European oak from the Damsbo Forest, The A Line Storage Bench 111 is a product that supports forest management and preserves local ecosystems.


Available in wood finishes of Natural Oiled Oak, Black Stained Oak and Indigo Stained Oak.


Form & Refine The Angle Foldable Stool


This stool has been designed with functionality, durability and practicality in mind and a strong focus on detail.


Complete with its foldable nature to limit space, it can also be wall mounted using its solid brass hook and a leather band underneath the seat gives the stool its final touch.

With its angled sides for comfort, it functions well as seating or as a step stool and is suitable for kitchens, bathrooms or any utility space.


Made from FSC-certified European oak, Form & Refine’s The Angle Foldable Stool is created using eco-friendly practices and sustainable materials.


Form & Refine Block Lounge Chair


Another impressive piece from the Form & Refine furniture collection is The Block Lounge Chair . Designed by Herman Studio, the upholstery has been developed in partnership with Kvadrat, known for premium fabrics.


Distinctly cubic shaped with a clean, minimal design, it contrasts rectangular wooden side panels with the rounded edges of the padded seat for an elegant aesthetic.

Designed for maximum comfort with its sloping frame, the padded seat brings a relaxed lounging experience.


With the frame again crafted from FSC®-certified solid European oak it contains the ethically sourced materials and careful design synonymous with Form & Refine furniture.


Available in two upholstery options.


A collection of Form & Refine

All in all...


Form & Refine is a distinctive brand that creates forward-thinking, planet-respecting furniture and homeware. It balances form, function and sustainability in a hands-on way that guarantees strong ethics and positive impact on people and the environment.


Setting new standards for responsible furniture design, Form & Refine are leading the pack

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